GETTING the girl is the easy part. But keeping her, well that’s a whole other ball game.
Dan Groch, 32, is set to launch an app, dubbed HeroBoyfriend, that aims to keep the honeymoon phase blazing by turning the Average Joe into Mr Right.
Groch said HeroBoyfriend stemmed from the idea that there were countless dating sites and apps for lonely hearts to land dates, but there was nothing to help people keep sparks flying and stop them from swinging back into singledom.
“The whole digital dating industry is focused on acquisition and nobody is working on retention. It seems crazy,” Groch said.
“With Tinder, it’s easy for people to just throw you back on the heap and you go back to swiping.”
“It has made finding someone easier, but also less valuable.”
The concept is simple: blokes download the app onto their smartphones, and it will send curated reminders and suggestions to help keep their girlfriends swooning.
When a user signs up, he answers five questions about himself and his girlfriend so the app can push out content according to what their personalities indicate they will like — and it continues to learn more over time.
Notifications can come in the form of surprise gift suggestions, prompts for cleaning or affection, creative date ideas and reminders for key events.
There are also location-based nudges so a user remembers to ask whether any groceries are needed as they leave work or to help with the dishes when they are at home.
“Most guys think they’re doing a great job and girlfriends don’t always tell them what they’re really thinking because they don’t want to feel like they’re nagging, and ... then they get disgruntled,” he said.
No comments:
Post a Comment